![]() That’s right, in our new world of business we focus on building relationships. There’s a lot of psychology in the ‘ Direct To Camera’ approach, because the brain can’t tell the difference between the video and a real human. Which is why we go nuts when we see someone in ‘real life’ after seeing them on the big screen. Begin With ‘The Bond’ – Personal Direct To Camera Intro Want these 15 Hacks? They’re now yours – go ahead and put them to use in your next video right away. So here you go: 15 Viral Video ‘Attention Hacks’ To Help You Create Wild Successġ. This video is that good. In 1 minute and 33 seconds they used 15 specific Attention Hacks to make their video go completely viral (15 million views and counting).īecause you’re part of the PowToon Tribe, you deserve to have the best video marketing strategies and Attention Hacks in the entire freaking world. How do you get the entire world buying your product and sharing it virally with others.in just over a minute? Because The Dollar Shave Club took one of the most boring products on earth ( razors) and turned it into a viral phenomenon. By the time you finish reading this post and watching their video (the link’s below) – I bet you’ll be whipping out your wallet to get one of their razors… even if you don’t shave. ![]() (Which of these 15 Hacks speaks to you the most and why? Comment below, I’d love to hear your genius insight.) ![]() The video was a huge part of DSC’s success, but obviously one great video is not enough to achieve a billion-dollar valuation.Here are 15 easy-to-use ‘Attention Hacking’ viral video strategies that can turn even the most boring product in the world into the most sought after brand on the planet… The video racked up 4.75 million views in the first 3 months and has over 27 million views to this day. Within just a few days, 3 million people had watched. The next day when it was back up, they had 12,000 new subscribers for their $1 per month subscription razor service. When it launched on March 6th, 2012, the DSC website crashed almost immediately. ![]() The most memorable line: “our blades are f***ing great.”Īlthough the video cost just $4,500 to make and took only a day to shoot, it went viral and established the Dollar Shave Club brand in one fell swoop. It’s a really funny video, with an informal tone that speaks to its target audience while clearly communicating the problems it solves and the product benefits. The video features Michael walking around a warehouse and explaining the main ideas behind Dollar Shave Club. Let’s take a closer look at the marketing game plan that Dollar Shave Club used to become a billion-dollar company! The Dollar Shave Club marketing team followed up that initial success with some great strategies over the years. To get his idea out there, he created a viral video to introduce Dollar Shave Club to the world. And that’s exactly what sparked his big idea: why not send high-quality razors to consumers for a low monthly fee? Michael Dubin, founder of Dollar Shave Club, was tired of paying too much for razors every month-not to mention the inconvenience of always going to the store to pick them up. They were so successful that Unilever bought the company in a billion-dollar cash acquisition. Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years. Launched in 2012, Dollar Shave Club’s subscription razor service quickly disrupted the men’s grooming products industry.
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